ELM Shoes is a boutique shoe store in Greencastle, PA that prides themselves on their quality brands and customer service. They initially approached us with a brand and message disconnect. The company had a misconception of being known as only a mature shoe store, not attracting the young to mid-age working professionals that make up a large part of the demographic.
ELM Shoes is a boutique shoe store in Greencastle, PA that prides themselves on their quality brands and customer service. They initially approached us with a brand and message disconnect. The company had a misconception of being known as only a mature shoe store, not attracting the young to mid-age working professionals that make up a large part of the demographic.
We began with a rebrand, giving them a polished look and fresh color palette, updating their type to use modern fonts, and developing a signature layout and editorial style that is cohesive throughout their marketing. Every season we have the opportunity to create countless collateral for every new style, try-on event, brand launch, digital campaign, brand reveal, and one of our favorites — lookbooks!
We began with a rebrand, giving them a polished look and fresh color palette, updating their type to use modern fonts, and developing a signature layout and editorial style that is cohesive throughout their marketing. Every season we have the opportunity to create countless collateral for every new style, try-on event, brand launch, digital campaign, brand revea,l and one of our favorites — lookbooks!
