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faqs

HAVE QUESTIONS ABOUT BRANDING?

You’re not alone. Branding can feel pretty confusing + overwhelming at times. That’s why we’ve answered some frequently asked questions below so that you can get a headstart to easing those branding questions — before jumping into it. Because sometimes a little clarity is all we need.

laura working
faqs

HAVE QUESTIONS ABOUT BRANDING?

You’re not alone. Branding can feel pretty confusing + overwhelming at times. That’s why we’ve answered some frequently asked questions below so that you can get a headstart to easing those branding questions — before jumping into it. Because sometimes a little clarity is all we need.

WHERE DO I EVEN START?

It all starts with a 15-minute discovery call to see how we can help you. If we sound like a good fit, we will meet here at Worx & Co to get to know you, your company, where you are, and where you want to be. Then we can help you with a plan to get there with a clear message and a consistent experience for your clients every time.

I’m kinda embarrassed with what I have/don’t have. Do I really need to show you?

Everything you’re using now has gotten you to this point in your business. Our first website was HEESH! We’ll evaluate your current branding to see what’s been working, what hasn’t, and what’s missing. We’re not here to judge, we’re here to help you grow.

I’ve never done this before and have no idea how much it costs. What can I expect?

Branding is an investment in your business’ future. While there isn’t a one-size-fits-all approach, our typical core branding package (brandstudy, logo system, style guide, stationery, social media graphics, base website, and content) starts at 18k. Together, we work at creating a package that fits your unique needs — since we understand not everyone will need it all, and some may desire more.

Do you accept payments?

Heck yes. We know you’re a growing business and cash flow is everything. Large up-front deposits can be challenging! We take the total of your project divided by the number of months it will take to complete for a flat monthly investment. Payments can be made online or by check.

How long does a brand/rebrand process take?

This largely depends on what we’re creating for you. Our core branding package typically takes 12-15 weeks to complete. Timelines can be created to accomplish your specific goals.

Can I do just a logo?

We do not recommend this. It’s sort of like decorating a home while it’s under construction. The best logo system is not only in the visuals but in how it’s being used. That’s why we’ve built branding packages that help you get the most out of your investment.

I’m not local to you. Can we still work together?

Absolutely! We’ve worked with businesses all around the globe to create, refresh, and maintain their brands. We can interact and communicate with you whether you’re in our backyard or 3,000 miles away.

How much of my branding can you help me with?

In a nutshell, if your logo is on it — we can help with it. Don’t have a logo? We help with that, too. We also help identify your target audience, develop a voice/tone for your business, create content, train your staff on brand essentials, maintain websites, launch new product lines, and so much more. And we work great alongside marketing teams, helping to get your brand materials designed, consistent, and ready for them to sprinkle throughout the world.

Why should I invest in my brand?

A brand is a reflection of the work you do as a company. You can have the greatest product or service in the world, but if it’s not properly branded you’ll miss out on growth and recognition. A cohesive, professional brand increases trust, awareness, legitimizes your business to the public, and gives you a creative advantage over your competitors. Not only will it increase your confidence, but it also boosts company morale.

I’m kinda embarrassed with what I have/don’t have. Do I really need to show you?

Everything you’re using now has gotten you to this point in your business. Our first website was HEESH! We’ll evaluate your current branding to see what’s been working, what hasn’t, and what’s missing. We’re not here to judge, we’re here to help you grow.

I’ve never done this before and have no idea how much it costs. What can I expect?

Branding is an investment in your business’ future. While there isn’t a one-size-fits-all approach, our typical core branding package (brandstudy, logo system, style guide, stationery, social media graphics, base website, and content) starts at 18k. Together, we work at creating a package that fits your unique needs — since we understand not everyone will need it all, and some may desire more.

Do you accept payments?

Heck yes. We know you’re a growing business and cash flow is everything. Large up-front deposits can be challenging! We take the total of your project divided by the number of months it will take to complete for a flat monthly investment. Payments can be made online or by check.

How long does a brand/rebrand process take?

This largely depends on what we’re creating for you. Our core branding package typically takes 12-15 weeks to complete. Timelines can be created to accomplish your specific goals.

Can I do just a logo?

We do not recommend this. It’s sort of like decorating a home while it’s under construction. The best logo system is not only in the visuals but in how it’s being used. That’s why we’ve built branding packages that help you get the most out of your investment.

I’m not local to you. Can we still work together?

Absolutely! We’ve worked with businesses all around the globe to create, refresh, and maintain their brands. We can interact and communicate with you whether you’re in our backyard or 3,000 miles away.

How much of my branding can you help me with?

In a nutshell, if your logo is on it — we can help with it. Don’t have a logo? We help with that, too. We also help identify your target audience, develop a voice/tone for your business, create content, train your staff on brand essentials, maintain websites, launch new product lines, and so much more. And we work great alongside marketing teams, helping to get your brand materials designed, consistent, and ready for them to sprinkle throughout the world.

Why should I invest in my brand?

A brand is a reflection of the work you do as a company. You can have the greatest product or service in the world, but if it’s not properly branded you’ll miss out on growth and recognition. A cohesive, professional brand increases trust, awareness, legitimizes your business to the public, and gives you a creative advantage over your competitors. Not only will it increase your confidence, but it also boosts company morale.

YOU CAN’T GROW YOUR BUSINESS WITHOUT A BRAND.

A brand goes well beyond a pretty logo. It is your customer’s experience, the tone used in messaging, your visual identity, and the connection people make with your company — it’s every interaction your clients have with you. Without a brand, you’re leaving new and returning customers on the table. Have branding questions?

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